Content marketing generates 3 times more potential customers than traditional outbound marketing, but costs 62% less.48% of salespeople build a new landing page for each sales campaign.36% of all salespeople gained a new customer through Twitter in 2013.Instagram photos with hashtags in their captions attract more likes than photos with no hashtags.77% of B2C and 43% of B2B companies acquire customers through Facebook.53% of people who sell via social media don’t measure their success.83% of companies believe social media are important for their business.B2B companies prioritize educational media such as blogs and webinars, while consumer companies are more likely to experiment with advanced digital formats including interactive content and online tools.Salespeople who blog are 13 times more likely to have a positive ROI.YouTube has become the second biggest search engine, ahead of Bing, Yahoo, Ask and AOL. Blog? posts of more than 1,500 words on average get 68.1% more tweets and 22.6% more likes on Facebook, compared with shorter posts.Only 56% of B2B organisations verify their leads before selling.79% of marketing leads are never converted into sales, mostly through lack of lead nurturing.Jeff Ernst of Forrester Research, Inc., estimates that only 5% of salespeople use a completely automated marketing solution.Each year you will lose 14% of your customers.44% of salespeople give up after just one call. 80% of sales require 5 follow-up calls after a sales visit.Once a presentation is over, 63% of the audience remember the stories.Sales lesson: use more images and graphics in your presentations. The brain processes visual elements 60,000 times more rapidly than text.
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